Press Advertising

When you're paying a small fortune for even smaller space in a newspaper or magazine, you need to ensure that your advert stands out in a sea of adverts all competing for the same attention. But there's no point bombarding the reader with a mass of images and headlines. Too many people are afraid of white space - space that costs money - so the resulting mess won't even get a second glance.

Instead, you need to consider the whole picture from every angle, researching the readership and focussing on the style of publication, the page and advertisement layout, the use of space, the use of imagery and the clarity of message - all as important as each other.

From single insertions in a national newspaper to complete advertising campaigns in a series of trade titles, Segasby Studios has designed, written and produced press advertisements for a diverse range of companies, markets and publications, capturing stunning graphics and compelling messages which ensure that the client achieves optimum performance from their advertising budget.