Phineas Exhibition

An exhibition stand with a difference.

With two important trade fairs approaching, Phineas Products asked us to design an exhibition stand which presented the shoe hangers we had previously designed in a visually appealing way. We wanted to avoid the obvious racks of shoes and instead wanted to highlight the aesthetic and functional properties of the hanger.

So we gave the hanger the 'work of art' treatment and displayed them in a series of crisp brightly lit alcoves, each themed in the company's corporate colours. The design gave the impression that the hangers were floating within the space and as visitors walked past the stand, the bright glow of the lit alcoves drew them in to investigate further.

The flexible stand build also provided adequate space for a further display at the front of the stand, which demonstrated the hangers, complete with shoes, in situ.

The show was very successful for Phineas with many existing customers visiting their new stand and having a chance to try out new hangers first hand.