Phineas Products

A new identity for the shoe hanger company

After we had completed the design and development of Phineas' new range of products, the company asked Segasby Studios to look at their current identity and branding which they felt no longer reflected their modern approach.

It had to be simple, something which could be engraved on to the reverse of products one day or work well on the website or in a single colour advertisement the next.

We developed a simple circular logo and integrated a 'P' shaped hook form and finished it with the simple tag line 'The shoe hanger company', which together embodied the company's global capabilities and its specialist offering. It also has a hint of a green/environmental feel which is an important factor within the hangers industry, with recycling and reuse being a massive issue.

We also created photo real computer generated images of their new product range which enabled a more consistent presentation. Plus as new products were added to the range, new images would therefore be a perfect match.

The product sheets were housed in a corporate folder, the front of which showed an elegant ladies hand dangling a fashion shoe as if a hook. This has since become synonymous with the company's products and all outward-facing communications. So much more appealing to the buyers than pictures of shoes on hangers!

Since the introduction of the new materials and products design, sales have increased by 40% year on year.