Permada

Branding a new gift packaging business.

Permada, a new business designing and manufacturing luxury gift packaging, wanted to appeal to high street retailers and compete with other luxury brands.

Focussing on the unique properties of the name, we chose to avoid any design that would detract from it. Rather than the traditional brochure, we created a small folder which contained a product overview and 22 individual A5 pattern cards including high quality photography. This enabled to the company to change the content as the product range grows.

In addition, we also produced a series of trade press advertisements and an exhibition stand for the Harrogate Gift Fair and Spring Fair at the NEC.